Josie the Outlaw and I produced our first video together this afternoon, with a really fun take on the “Ice Bucket Challenge”. The idea behind the viral marketing strategy was to raise money for ALS, aka Lou Gehrig’s disease. People are asked to either donate money for ALS research, or to dump a bucket of ice water on their heads. Josie put on a white T-shirt, as we prepared to dump the water on her, but things took a startling turn… Check out the video below.
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